Hi there, I'm Annabelle — a UX researcher dedicated to providing delightful experiences to users. I own the full research process by leading end-to-end UX research studies that provide insights and strategy to improve end-to-end user experience for products.
Previously at Chegg, currently looking for new opportunities!
Hi there, I'm Annabelle — a UX researcher dedicated to providing delightful experiences to users. I own the full research process by leading end-to-end UX research studies that provide insights and strategy to improve end-to-end user experience for products.
Previously at Chegg, currently looking for new opportunities!
Hi there, I'm Annabelle — a UX researcher dedicated to providing delightful experiences to users. I own the full research process by leading end-to-end UX research studies that provide insights and strategy to improve end-to-end user experience for products.
Previously at Chegg, currently looking for new opportunities!
During my time at Chegg, I conducted numerous research projects and contributed valuable insights that directly enhanced Chegg's products. I excel in collaborating with diverse teams to deliver exceptional user experiences and possess strong academic background in user-centered design principles.
During my time at Chegg, I conducted numerous research projects and contributed valuable insights that directly enhanced Chegg's products. I excel in collaborating with diverse teams to deliver exceptional user experiences and possess strong academic background in user-centered design principles.
During my time at Chegg, I conducted numerous research projects and contributed valuable insights that directly enhanced Chegg's products. I excel in collaborating with diverse teams to deliver exceptional user experiences and possess strong academic background in user-centered design principles.
CHEGG
AI in Education
AI in Education
AI in Education
I explored how students used ChatGPT to influence our high level roadmap around artificial intelligence.
I explored how students used ChatGPT to influence our high level roadmap around artificial intelligence.
Qualitative
Qualitative
Qualitative
Qualitative
Exploratory
Exploratory
Exploratory
Exploratory
Read case study
Read case study
CHEGG
Optimizing Marketing Landing Pages
Optimizing Marketing Landing Pages
Optimizing Marketing Landing Pages
I implemented data-driven solutions to Chegg's re-branded landing pages to increase conversion.
I implemented data-driven solutions to Chegg's re-branded landing pages to increase conversion.
Qualitative
Qualitative
Qualitative
Qualitative
Quantitative
Quantitative
Quantitative
Quantitative
Evaluative
Evaluative
Evaluative
Evaluative
Read case study
Read case study
CHEGG
Improving Conversion Using Mixed Methods
Improving Conversion Using Mixed Methods
Improving Conversion Using Mixed Methods
I conducted a diary study aimed at gaining insights to generate ideas, ultimately contributing to a significant positive impact on conversion rates and revenue growth.
I conducted a diary study aimed at gaining insights to generate ideas, ultimately contributing to a significant positive impact on conversion rates and revenue growth.
Qualitative
Qualitative
Qualitative
Qualitative
Exploratory
Exploratory
Exploratory
Exploratory
Formative
Formative
Formative
Formative
Read case study
Read case study
CHEGG
Checkout Heuristic Evaluation
Checkout Heuristic Evaluation
Checkout Heuristic Evaluation
I evaluated the current checkout experience to provide actionable recommendations for improvements.
I evaluated the current checkout experience to provide actionable recommendations for improvements.
Qualitative
Qualitative
Qualitative
Qualitative
Evaluative
Evaluative
Evaluative
Evaluative
Read case study
Read case study
CHEGG
Improving Navigation Hierarchy
Improving Navigation Hierarchy
Improving Navigation Hierarchy
I provided user insights to help reimagine Chegg's global navigation.
I provided user insights to help reimagine Chegg's global navigation.
Qualitative
Qualitative
Qualitative
Qualitative
Behavioral
Behavioral
Behavioral
Behavioral
Read case study
Read case study
© 2023 Annabelle Tsai
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