Hi there, I'm Annabelle — a UX researcher dedicated to providing delightful experiences to users. I own the full research process by leading end-to-end UX research studies that provide insights and strategy to improve end-to-end user experience for products.
Previously at Chegg, currently looking for new opportunities!
During my time at Chegg, I conducted numerous research projects and contributed valuable insights that directly enhanced Chegg's products. I excel in collaborating with diverse teams to deliver exceptional user experiences and possess strong academic background in user-centered design principles.
CHEGG
AI in Education
I explored how students used ChatGPT to influence our high level roadmap around artificial intelligence.
Qualitative
Exploratory
Read case study
CHEGG
Optimizing Marketing Landing Pages
I implemented data-driven solutions to Chegg's re-branded landing pages to increase conversion.
Qualitative
Quantitative
Evaluative
Read case study
CHEGG
Improving Conversion Using Mixed Methods
I conducted a diary study aimed at gaining insights to generate ideas, ultimately contributing to a significant positive impact on conversion rates and revenue growth.
Qualitative
Exploratory
Formative
Read case study
CHEGG
Checkout Heuristic Evaluation
I evaluated the current checkout experience to provide actionable recommendations for improvements.
Qualitative
Evaluative
Read case study
CHEGG
Improving Navigation Hierarchy
I provided user insights to help reimagine Chegg's global navigation.
Qualitative
Behavioral
Read case study
© 2023 Annabelle Tsai
Resume